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HTML email
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Multivariate testing in marketing
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http://www.wilsonweb.com/wmt5/html-email-multi.htm
Anchor text: Sending HTML and Plain Text E-Mail Simultaneously
http://www.wilsonweb.com/conversion/sumantra-landing-pages.htm
Anchor text: '''WilsonWeb.com''', ''Conversion/Testing: 10 Factors to Test that Could Increase the Conversion Rate of your Landing Pages'', by Sumantra Roy, 06/05/2007