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Anchor text: Blueprint for Consumer-Centric Holistic Measurement
Anchor text: Traditional TV advertising is losing efficacy: McKinsey, wfanet.org, August 2006
Anchor text: Compendium of ad fraud knowledge for media investors
Anchor text: WFA issues first advice for combatting ad fraud {{!
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Anchor text: Compendium of ad fraud knowledge for media investors
Anchor text: Global Marketer of the Year 2018