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Anchor text: Advertising Research Foundation Press Release on Program Engagement, March 21, 2006
Anchor text: Advertising Industry 'Turned On' by New Measurement Model
Anchor text: ARF on Engagement
Wikipedia: The Ehrenberg-Bass Institute for Marketing Science
Anchor text: The ARF 2010 Ogilvy Awards Winners and Case Studies
Anchor text: The ARF 2009 David Ogilvy Awards