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https://www.marketingweek.com/david-beckham-a-history-in-ads/

Wikipedia: David Beckham

https://www.marketingweek.com/2019/04/08/fosters-bring-back-good-call-ad-campaign/

Wikipedia: Foster's Lager

https://www.marketingweek.com/ee-unveils-six-degrees-of-bacon-launch-ads/

Wikipedia: Kevin Bacon

http://www.marketingweek.com/2011/09/02/avios-rebrand-causes-backlash-for-airmiles-company/

Wikipedia: Loyalty program

https://www.marketingweek.com/2015/06/25/mtv-announces-rebrand-as-it-aims-to-become-televisions-instagram/

https://www.marketingweek.com/nokia-to-partner-with-microsoft-under-new-structure/

Anchor text: Nokia to partner with Microsoft under new structure

Wikipedia: Microsoft

https://www.marketingweek.com/snooker-hunts-replacement-for-embassy/

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https://www.marketingweek.com/cadbury-plans-spice-girls-range/

Anchor text: Cadbury plans Spice Girls range

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https://www.marketingweek.com/2001/07/05/fulham-fc-signs-2m-pizza-hut-sponsorship/

Wikipedia: Pizza Hut

https://www.marketingweek.com/1999/11/18/fuji-in-24m-world-cup-sponsor-deal/

Anchor text: Fuji in Â£24m World Cup sponsor deal – Marketing Week

Wikipedia: 2002 FIFA World Cup