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Bertrand Moingeon
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http://www.management-aims.com/fichiers/publications/134MoingeonEnglish.pdf
Anchor text: "Creation and Implementation of a New Business Model: a disarming case study"
http://www.management-aims.com/download.php?id=133&l=fr&f=134Moingeon.pdf
Anchor text: « Genèse et Déploiement d’un Nouveau Business Model : l’Etude d’un Cas Désarmant »