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Anchor text: Two-Way Communication: A Win-Win Model for Facing Activist Pressure: A Case Study on McDonalds and Unilever's Responses to Greenpeace. (PDF)
Anchor text: Institute for Public Relations
Anchor text: Institute for Public Relations Research
Anchor text: Guidelines For Measuring Relationships in Public Relations
Anchor text: Mapping the Consequences of Technology on Public Relations
Anchor text: Institute for Public Relations (IPR)
Anchor text: Corporate Reputation Research Pioneer To Receive IPR Pathfinder Award