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Mobile marketing

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https://www.ijarbm.org/issues/ijarbm-volume-2-issue-1/towards-a-scientific-definition-of-app-marketing-a-practice-oriented-approach-using-scientific-and-grey-literature/

Wikipedia: Mobile marketing

https://www.ijarbm.org/issues/ijarbm-volume-1-issue-1/consumers-choosing-retailers-on-online-marketplaces-how-can-retailers-differentiate-apart-from-the-price-an-exploratory-investigation/

Wikipedia: Online marketplace