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Pricing strategies
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Bamburi Cement
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http://www.ejbss.com/data/sites/1/vol2no9december2013/ejbss-1314-13-penetrationpricingstrategyandperformance.pdf
Anchor text: Penetration Pricing Strategy and Performance of Small and Medium Enterprises in Kenya.
http://www.ejbss.com/Data/Sites/1/vol3no7october2014/ejbss-1462-14-effectsofcompetitionontheprofitability.pdf
Anchor text: EFFECTS OF COMPETITION ON THE PROFITABILITY OF CEMENT MANUFACTURERS IN KENYA