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Kristin Luck
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Renana Peres
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http://www.decipherinc.com/n/press-room/read/deciphers-methodology-helps-wharton-school-research-proposal-garner-top-awa
Anchor text: MSI awards Dr. Renana Peres and Prof. Ron Shachar for their research proposal on "Multichannel word of mouth: the effect of brand characteristics"