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Anita Elberse
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William C. Byham
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Zaltman metaphor elicitation technique
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Wikipedia Links
http://conversationstarter.hbsp.com/2008/07/the_long_tail_debate_a_respons.html
Anchor text: The Long Tail Debate: A Response to Chris Anderson
http://conversationstarter.hbsp.com/2008/09/just_got_promoted_network_cour.html
Anchor text: “Just Got Promoted? Network! Network! Network!.”
http://conversationstarter.hbsp.com/2008/07/why_i_underwent_psychoanalysis.html
Anchor text: Video of Gerald Zaltman talking about Deep Metaphors and ZMET